[September 4, 2008]
eventIS, the Eindhoven based specialist for Video on Demand solutions, and sofatronic, the Hamburg based developer of new interactive TV technologies have announced today that they will launch a dedicated VoD solution for the emerging Blu-ray market at the International Broadcasting Convention (IBC, September 12-16) in Amsterdam. Based on eventIS' market-proven VoD back office system and sofatronic's Blu-ray authoring tool Kaleidoscope, the solution will provide VoD services to all new Blu-ray players which support network access via BD-live. It will be demonstrated to a select audience at the IBC show.
The sofatronic and eventIS system components are fully pre-integrated, guaranteeing a short time to market and enabling operators to offer feature-rich VoD services including transaction-based, subscription-based or free access to content.
Ever more studios and filmmakers are launching web-enabled Blu-ray titles with BD-Live. This solution gives them the opportunity to provide VoD services and create new distribution channels allowing the same VoD offering to be made available on STBs, mobile devices and Blu-Ray players all at the same time.
"The eventIS VoD back office system supports multiple distribution channels in parallel, without any operational overhead," said Nils Hammerich, Managing Director of sofatronic. "That provides an unprecedented opportunity to enhance the viewing experience of standard Blu-ray titles and addresses a new and upcoming market segment."
“Our partnership with sofatronic illustrates how wide-reaching media services have become today,” said Erwin van Dommelen, CEO, eventIS. “It’s great to see our products used in such an innovative environment, proving just how adaptable they really are.
" The eventIS / sofatronic Blu-ray disc VoD solution will be on show for the first time at IBC 2008 in Amsterdam. This innovative application is being presented in a private area of the eventIS booth to a selected audience. Please contact an eventIS or sofatronic representative for a private demonstration at the eventIS booth 4.C50 in hall 4.
About eventIS
eventIS is making TV personal. The number of programs available via broadcast and on-demand will soon reach several hundred thousand. To transform content overload into a compelling and personal TV experience operators need to manage and distribute program, schedule and user metadata in completely new ways. eventIS is a key independent provider of operator-friendly, broadcast quality content promotion solutions to many leading operators. Our multi-platform integrated range of open standard tools are helping to drive business growth through schedule management, EPG and VoD catalogue generation, transaction management and service assurance systems. News from eventIS is located at www.eventIS.nl.
About sofatronic
sofatronic is a developer and provider of interactive TV Technologies. Based in Hamburg with a subsidiary in Los Angeles, the company was founded at the beginning of 2006. Besides its founders, the creative team includes video and animation specialists, designers and programmers, and traditional game developers - all with industry experience. From Blu-ray to true2way sofatronic's interactive applications enhances the viewers experience and increases the value chain of the TV and Movie Industry. News from sofatronic is located www.sofatronic.com.
For more information, please contact eventIS.



